When I started my blog, I didn’t really have a sense of direction. I knew I wanted to contribute something to the environmental blogosphere but wasn’t exactly sure where to start or what to focus on. As I wrote random articles and used social media to market my site, a pattern became evident: competition and isolation within the environmental movement rather than an atmosphere of collaboration.
I encountered many experts at the events I was attending and blogging about, but as one speaker said, there were “silos of information with no conduits connecting them.” In order to make the biggest impact possible, people from all sectors need to be working together – sharing ideas and resources. Rather than create just another blog among the thousands that focus on “going green,” I wanted to contribute a solution to the discontinuity I was witnessing. I came up with Experts’ Opinions on Sustainability and asked bloggers from around the world to answer questions on sustainability. Combined we could harness our over 20,000 Twitter followers and multiple sites to really create a discussion.