"Social Media Week (SMW)is a global platform that connects people, content, and conversation around emerging trends in social and mobile media.
Delivered primarily through a network of internationally hosted biannual conferences and online through social and mobile media, Social Media Week brings hundreds of thousands of people together every year through learning experiences that aim to advance our understanding of social media’s role in society."
What role does social media play in sustainability initiatives?
My answer - a huge role. Growing the movement and getting the message across to our politicians that we want change is about amassing a huge number of people with the common goal of more environmental initiatives and getting them to work together to create a framework for these initiatives.
Coming up with sustainable ideas involves innovation - and innovation is sparked by informed discussion and debate. Social media is also used by companies trying to advertise their corporate social responsibility campaigns.
As we have seen recently in Tunisia and Egypt, social media can be effectively used to organize a group of unsatisfied citizens and empower them to do something about the situation. I think these events in the Middle East helped shock politicians and professionals all over the world into understanding that Facebook, Twitter, and the myriad of other social networking websites are not just for teenagers to play on - they have real power and need to be taken seriously. Just in the past couple of weeks I have seen an increase in the number of ad campaigns aiming to get the viewer or listener to "like" their page on Facebook or "follow" them on Twitter. Whether this is because I am paying more attention to these campaigns because of the recent events or is actually a true increase in this marketing technique, they are grabbing my attention.