Transformational Innovation: The 2 Problem Game
- Two constituents: end use and company
- Connected, but totally separate sets of needs
Money and Magic: In hindsight, the obvious answer
dotting i's: connecting dots
here to play: who to win
the study: the story
inside out: outside in
Goal: to get to a place where 1+1=11
- Outcome obsessed culture
- Two-problme orientation
- End-to-end collaboration
- Two killer apps
"The Wow and the How
- Bringing ideas to life with high order creative insight, design, sensory experience and storytelling delivers the WOW.
- Robust strategic, operational, financial, and technical dimensions deliver the HOW."
Case Studies: Money and Magic At Work
Samsung: Parallel Arrays of Commercial and End-User Insights, E.G.