Keynote 3 - Mark Payne, Fahrenheit 212

Mark Payne, Co-founder and President, Fahrenheit 212

Transformational Innovation: The 2 Problem Game

• Two constituents: end use and company
• Connected, but totally separate sets of needs

Money and Magic: In hindsight, the obvious answer

Analysis: inventiveness

discipline: disruption

strategy: stratosphere

dotting i's: connecting dots

here to play: who to win

the study: the story

finance: finesse

inside out: outside in

feasibility: stretch 

Goal: to get to a place where 1+1=11

1. Outcome obsessed culture
2. Non-hierarchical
3. Two-problme orientation
4. End-to-end collaboration 
5. Two killer apps

"The Wow and the How

• Bringing ideas to life with high order creative insight, design, sensory experience and storytelling delivers the WOW.
• Robust strategic, operational, financial, and technical dimensions deliver the HOW."

Case Studies: Money and Magic At Work

Samsung: Parallel Arrays of Commercial and End-User Insights, E.G.